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FAQ for Bulk Email Marketing
Is it better to rent/ buy an email marketing list or to create it by myself?
It is absolutely better to create an email marketing list. There could be included the addresses without permission in rented or bought lists.
How many people would be enough for my subscriber list?
You can have an unlimited amount of people on your subscriber list. But a better way is to organize the list, to sub-divide it into different interest groups, so you can create highly targeted campaigns.
What should I do if a person belongs to multiple interest groups?
This is perfectly fine and happens all the time. You just have to be attentive and try to send only one mail to that person only receives one e-mail.
What if I don’t have an email marketing list or database?
One of the ways to collect email marketing addresses is to use opt-in tool on your website, so that your site visitors is able to sign up for your email marketing list. Once they’ve given you their address and do wish to hear from you, they can be added to your list. You can also add a sign-up box to your existing website so people can enroll online. Anyway, you should give the visitor a call to action, a reason to sign up for your offers. Consider point of sale subscriptions, whether online or offline. Link exchange can also be very valuable because its free, it’s easy and it drives traffic to your site.
Can I in any way get in trouble for spam?
The best way to resolve this trouble is to be very attentive to the email marketing list building, so that it would contain only legitimate opt-in clients. All you have to do is make sure all the people in your list have opted to receive email messages from you.
What happens if a person wants to be removed from my mailing list?
For such occasions you have to be ready to give this person the possibility to unsubscribe. Such option presupposes that you have to be ready to remove user’s email address from your database. It is very convenient to place the unsubscribe link at the bottom of any email they receive from you.
Do I have to organize a double opt-in procedure?
The double opt-in procedure is very important to ensure your mailing list is of the highest quality.
Can I create an attractive campaign without special knowledge of HTML?
Nowadays a lot of companies propose services of creating unique email marketing campaigns without knowing any HTML.
What happens if the subscriber can only view text (not HTML) e-mails?
You have to be prepared to organize email marketing campaign within both formats: an HTML and text-only version. Thus you will be sure the recipient gets your message. Such situation can arise in case if the recipient uses Outlook to read emails due to Microsoft has replaced Internet Explorer as the HTML rendering device with MS Word, which interprets and renders HTML code less effectively.
When it is better to ask for the address?
The best time to ask the customer to sign up for your program is those several empty seconds in every sales transaction. You should briefly explain the advantages of you program. After the bargain is finished the customer has no reason to stay longer on your site. So never wait until you have closed the cash-register drawer before asking for your customers address.
Why some images are blocked by ISPs?
Sometimes images could serve as doorways to many security problems. If the ISP disables images by default users have to change a setting to allow images to download automatically. In such cases you can make special instructions for users on how to activate downloading, try to cooperate with ISPs that offer automatic downloading to reputable senders, or simply redesign your templates so that they show the most important content despite image-blocking.
Is it good idea to use animation in my email?
The only way of using animation is inserting in your templates small animated GIF. All other applications (Flash or movie files) could be blocked by ISPs or your subscribers might not be able to render them due to use of handhelds, such as cell phones or PDAs.
What if I insert commercial information in transactional emails?
The primary purpose of such email must be providing the transactional information. You still have the possibility to use commercial content in it. But be sure that it doesn’t compile more than half of total content. Otherwise it tilts the balance from transactional to commercial, and CAN-SPAM rules would apply. In particular, you would need to add a working unsubscribe link and physical postal address, which is never a bad practice for any message, transactional or not.
What is the average CTR (click through rate) for email marketing?
The average CTR for permission based email marketing is 7.2%. But keep in mind that your CTR will entirely depend on your list generation, targeting, use of particular techniques, and your offer type.
What is the average open rate for email marketing?
The average open rate for permission based email marketing is 27.5%.
What are the tips to increase response to my email campaigns?
The message you send should be really important, interesting and should provoke subscriber’s desire to be signed-in for a long term. A correct targeting and emailing list segmentation is good to in increasing the overall response to your marketing campaigns. Think over attractive subject lines. Give all subscribers the possibility to view your emailing by creating HTML and only-text versions of it. Be aware of breaking the Anti-Spam regulation.
How soon can I expect results from my email marketing efforts?
Email marketing is a very timesaving tool in marketing that generates immediate results in just several hours.
What is the difference between email marketing and traditional direct mail marketing?
Email marketing is cheaper, faster; it has ability to target defined demographics and effective measuring performance results.
How do you get removed from blacklists?
This process is unique for every operator. The majority of black list operators do not seek to block legitimate permission based commercial email. All you need to prove is that your email messages are permission based.
How can I create messages for PDA readers?
The problem is that many mobile platforms don’t properly render HTML. So you have to make the message readable for such subscribers. The solution is to create a text-only version of your HTML newsletter.
Are PDF attaches good for email marketing?
You don’t have to do it you don’t want your message to be blocked. Emails with attachments are much more likely to get blocked at more ISPs because it is a potential virus threat.
Should I use ALT Tags in my emailing?
Alt tags really improve the situation and are very important, especially now that major desktop email clients such as Outlook and Web clients like Yahoo! Mail block images unless recipients specifically request to view them. But be sure you use a good ALT tag (it should contain two to 10 short words that either describe the image or specify the action you want the recipient to take).
The word ‘Free’ is very popular, should I use it in my emails?
The only case in which you should use the word “Free” is when you want to increase you message’s chances to be banned.
How to make the subject line content more attractive for recipient?
Personalizing the message is a good way to emphasize your message in the recipient’s Inbox. Also be attentive the “from” line lists your company, brand or newsletter name. That will catch your reader’s eye too. Also you can announce the offer right in the subject line. To keep recipient’s attention on your message make sure the offer’s key elements appear in the first 50 or 60 characters.
Are there any benchmarks for unsubscribe rates?
There are several investigations which say that an unsubscribe rate above 0.50 percent would likely suggest some significant problems with your email program
What is the best time to send an email newsletter?
The best way to determine it is to survey your subscribers via email as to what time of the day they would most like to receive emails and give them a half dozen time periods to choose from. You can also purpose your subscribers select the time period they’d like to receive emails when then subscribe.
Consider conducting a mini focus group by contacting a dozen of your subscribers and finding out what time they’d like to receive emails or try to segment your list by time zone criterion.
How do you get on a white list?
You can apply to be on the AOL whitelist if you comply with their requirements. Some ISPs have internal white lists, which you could inquire about through emailing. Another way of being white listed is partnering with companies like Habeas (http://www.habeas.com) and BondedSender (http://www.bondedsender.com). These companies do the compliance legwork, and provide “outsourced white lists” for other ISPs. Being certified at one or both of these organizations will automatically white list you across all ISPs that subscribe to their service.
How Do I Know If My Message Gets Messed Up?
You should test your message in enough email clients. You can either sign up with a third-party verification service that reviews your messages across a broad swath of clients and platforms, or you can do it yourself by creating accounts at some of the major email providers.
Is it better to use the same or different email reply address while sending multiple enewsletters?
Different reply-to addresses for each newsletter allows you to track replies and manage responses better, while a single address could be a problem if one newsletter generates more spam complaints and bounces than the others.
Do you charge any setup fee or monthly rental to use the services?
No. It is FREE to register and you receive Free test credits to check our services.
Registration requires my mobile no. Is my mobile operator going to charge me any thing ?
No, your password will be sent on your registered number in order to prove your authenticity. Delivery of your message is our responsibility, so you need not to pay anything to your operator for sending SMS from our portal.
How much have I to pay to send a message?
Opening an account with us is Free. We also provide some free test credits in your account to try our services. One Credit is deducted for every message your send from your account You can re-charge your account any time when you run out of credits.
What is credit ?
1 Message of (1-160 Character) = 1 Credit. So 1 Credit is utilized to send a message to any mobile network (GSM or CDMA) in India.
How can I buy the credits? I do not even have a bank account.
You have to login to your control panel to avail this facility. After you login to your control panel you will have the option of Buy SMS credits. You can re-charge your account by purchasing credits through online (Credit Card) or Offline payment options. In online option, your credits are transferred immediately to your account, however in case of offline payment, credits will be transferred after realization of payment. You can also send a cheque/demand draft. If you do not need a bank account you can send us the required amount through DD. On realization of your payment your credits will be transferred to your account within 2-5 hrs. Please send a support request at support@smsintegra.com, cc to smsintegra@gmail.com after you made any such transaction, mentioning your userid or registered mobile number, amount and last 3 digits of your account number.
What is the validity of Credits I purchase?
You will get validity depending on the scheme you buy.
How many minimum credits I can buy?
You can buy minimum 1000 Credits.
Is there any monthly rental or minimum charges or commitment ?
No, there are no rental or minimum monthly charges. Just purchase the credits as and when you need them.
How long does message delivery take?
The average time taken is less than 5-10 seconds! However sometimes congestion in network may cause unavoidable delay.
At time a message can be sent to how many mobile phones?
We recommend 100. You can try more than that depending on your Internet bandwidth.
Which are the operators in India where we can send SMS?
You can send SMS to almost any operator in India including GSM & CDMA.
Can I send messages to other countries?
No. Currently not.
Possible on special request if your volume is good enough for us to give u a separate gateway.
Do I get notification when I am running low in credits?
Yes. You automatically receive an email when your account is less than 25 credits. This is a free service. You can write us at support@smsintegra.com if you need any modification for your account.
Can I take a trial of your service before I buy some credits?
Yes. We can offer you some complimentary Free credits when you Register for our services.
What is a Sender ID?
Sender ID is a max of 11 digit Alpha numeric code used to send message using your company name. Due to technical restriction some CDMA operator do not accept SMS bearing Alpha numeric Sender ID. In these cases, our default GSM Sender ID will be replaced automatically with alpha numeric id. You can also create and use your GSM sender ID for sending SMS to these operators on written approval. Remember this facility is available to our paid users only after due approval and verification.
For the service providers like Tata Indicom and Reliance who have CDMA, don't allow ALPHANUMERIC masking,
Our program automatically distinguishes the CDMA numbers from the GSM and masks when required. So GSM numbers will get the sender id you have set and CDMA numbers will get the fancy number we have set. You may also give a GSM number as sender id for cdma network which can be set for your account after due validation process.
Can I use this service for Marketing our products?
As per the prevailing rules you cannot use this service for mass marketing/spam. However you can use this service to push SMS to the clients who are eligible / agreed upon to receive your updates and promotions.
What format of mobile numbers to be used when I create contact list or send any message?
Just type the country code and mobile (e.g 919840059095). In case you wish to send a message to multiple mobiles, separate the number with a coma (,). Now we have added auto detect and add default Indian country code.
Is it mandatory to use your service after we have registered?
No, You are free to discontinue using our service whenever you wish to do so. Just send a support request or mail us at support@smsIntegra.com informing us about your unwillingness to continue your account.
What is security of your website?
Special attention is given to the security aspect. Password is send to registered mobile number only to prevent any misuse of this service. Your information will not be shared with any third party as per our privacy policy.
What is the protocol of sending message? Can I send anything to any one?
No, SMS Integra.com provides you the best of the technology to ensure a better, fast, reliable and secure way of communication. Using our service for sharing adult / porn content, spreading of rumour, threatening language or any purpose which is against the law or causing dissatisfaction to any one is prohibited. Violating this protocol may lead to suspension of your account without prior notification.
Some times I receive duplicate massage.
This happens in very rare circumstances. This may occur when you are on roaming, or in a very low signal belt. If you continue to face the same problem you can send a mail to support@smsIntegra.com.
How will I come to know that my message is delivered?
We keep records of all the messages sent by you in last 24 hrs. minimum. You can login and check the status at “Sent Message” in report section.
I am not able to find the registration link.
Please click the link Register Or use this short url. http://register.smsintegra.com
I have not received my password.
Please mail us at support@smsintegra.com
I have a website, can I add SMS facility to it.
Yes, we also provide http gateway for sending SMS from your website or desktop application. More ...
Do you offer any technical Support?
Our Technical support is available 24X7. For any help write us at support@smsIntrgra.com.
I did not find my question on your FAQ list.
Kindly mail us all your queries or suggestions to support@smsIntegra.com. We are happy to help you.
Why have I received multiple copies of a message?
In rare circumstances a message may be received more than once. This is most likely to occur when 'roaming' on a foreign network, or in a very bad-signal area. If neither of these statements is true, then you should check that you are not sending multiple copies to SMSIntegra! by mistake.
